An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
The purpose of this study is to examine student behaviour towards brand image of Universiti Utara Malaysia (UUM) after awarded accreditation. In this study, the dimensions of brand image represented by brand personality and brand identity. Meanwhile, the dimensions of student behaviour represented b...
| मुख्य लेखक: | Fadli, Othman |
|---|---|
| स्वरूप: | Dissertation |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2017
|
| विषय: | |
| ऑनलाइन पहुंच: | https://etd.uum.edu.my/7033/1/s820346_01.pdf https://etd.uum.edu.my/7033/2/s820346_02.pdf https://etd.uum.edu.my/7033/ |
| Abstract | Abstract here |
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समान संसाधन
-
Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
द्वारा: Nurul Aimi, Ramli
प्रकाशित: (2019) -
The influence of customer satisfaction, brand trust and brand image towards customer loyalty
द्वारा: Nurul Sakinah, Azizan
प्रकाशित: (2019) -
Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
द्वारा: Saeid, Geit H.A
प्रकाशित: (2010) -
Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
द्वारा: Nurul Nadia Ashikin, Japeri
प्रकाशित: (2015) -
Factors affecting choice of cafeteria among Universiti Utara Malaysia students
द्वारा: Mohd Nasiruddin, Abu Ghani
प्रकाशित: (2014)