An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia

The purpose of this study is to examine student behaviour towards brand image of Universiti Utara Malaysia (UUM) after awarded accreditation. In this study, the dimensions of brand image represented by brand personality and brand identity. Meanwhile, the dimensions of student behaviour represented b...

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Bibliographic Details
Main Author:	Fadli, Othman
Format:	Dissertation
Language:	English English
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7033/1/s820346_01.pdf https://etd.uum.edu.my/7033/2/s820346_02.pdf https://etd.uum.edu.my/7033/
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