The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory

The research on halal cosmetic buying intention is still at the early stage and the reason to explain the buying behavior of halal cosmetic products among young Muslim consumers still remains unclear. To investigate this issue, this study has examined the factors that influence an individual’s inten...

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Bibliographic Details
Main Author:	Ali, Saqib
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	BP174 The practice of Islam HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7160/1/s99197_01.pdf https://etd.uum.edu.my/7160/2/s99197_02.pdf https://etd.uum.edu.my/7160/
Abstract	Abstract here

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