The relationships between brand attributes and word of mouth on brand identity and brand image

Companies all around the world have to deal with issues relating to brand image development and maintenance because brand image can affect their brand performance. Based on the attribution theory, this research examined the impact of the components of brand attributes, namely brand relevance, brand...

Full description

Bibliographic Details
Main Author:	Al Kasassbh, Hazem Mohamad Abd Al Ghany
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/7297/1/s95379_01.pdf https://etd.uum.edu.my/7297/2/s95379_02.pdf https://etd.uum.edu.my/7297/
Abstract	Abstract here

Similar Items

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
by: Nur Elyani, Hasan
Published: (2009)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
by: Hussain, Ibrahim
Published: (2022)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

The Effect Of Image And Brand Trust On Repeat Visitation
by: Abdulqader Algunaid, Najib Mohammed
Published: (2016)

The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
by: Gebrina, Alifya
Published: (2009)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

The role of brand equity and culture in the relationship of electronic word-of-mouth and purchase intention
by: Yousef Sharipour
Published: (2025)

Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
by: Yen Yen, Yow
Published: (2019)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
by: Shazana, Mohd. Shariff
Published: (2002)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

Is this the right choice? Factors influencing brand consciousness
by: Nor Syahima, Rosnan
Published: (2014)

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock
by: Ang, Chuan Lock
Published: (2016)

Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
by: Jaibalan, Harirajan
Published: (2012)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
by: Sondoh, Stephen Laison Jr
Published: (2009)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
by: Irma Nilasari, Irma Nilasari
Published: (2016)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
by: Teo , Poh Chuin
Published: (2011)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs
by: Mohammad Fatullah Amsyar Mohd. Zamri
Published: (2025)

The effects of brand equity on UTM’s Brand
by: Nur Syamimi Waros
Published: (2025)

Word-of-mouth and brand equity: the study on mediating role of brand trust at public higher learning institutions / Norhafiza Mazlan
by: Mazlan, Norhafiza
Published: (2017)

Determinants of brand sabotage among railways consumer in Pakistan
by: Qasim, Saba
Published: (2021)

The impacts of advertisement and brand images on consumer buying behaviour tow ards branded product
by: Maiyashah Zainal Abidin
Published: (2025)

Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
by: Almohammad, Asaad Hasan
Published: (2017)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry
by: Yeoh, Jo Ling
Published: (2025)

Emotional attachment that leads to brand loyalty: the case of luxury brands
by: Carol Eliza Fernandez
Published: (2025)

Modeling word of mouth engagement: the role of relationship value and quality in hospitality brand online / Anderson Ngelambong
by: Ngelambong, Anderson
Published: (2019)

Satisfaction, trust, participation and brand loyalty in starbucks' virtual brand community
by: Ma, Zhiyuan
Published: (2025)

Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
by: Md Moniruzzaman , Sarker
Published: (2020)

Malaysian purchase intention towards well-known brand and new brand of baby formula milk
by: Muhammad Ridzuan Abd. Razak
Published: (2025)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
by: Mohammadi, Alireza
Published: (2019)

Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia
by: Juliyana Jamil
Published: (2025)

The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear
by: Nurul Akilah Ishak
Published: (2025)

Role of brand equity and brand identity on preferences of smartphones among students
by: Hafizuddin Afiq Hussin
Published: (2025)