The relationships between brand attributes and word of mouth on brand identity and brand image

Companies all around the world have to deal with issues relating to brand image development and maintenance because brand image can affect their brand performance. Based on the attribution theory, this research examined the impact of the components of brand attributes, namely brand relevance, brand...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Al Kasassbh, Hazem Mohamad Abd Al Ghany
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2017
الموضوعات:	HD28-70 Management. Industrial Management
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7297/1/s95379_01.pdf https://etd.uum.edu.my/7297/2/s95379_02.pdf https://etd.uum.edu.my/7297/
Abstract	Abstract here

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