An empirical studies of purchasing intention towards halal food among non-muslim consumers

The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...

書目詳細資料
主要作者:	Ahmad Farid, Mohamad Suib
格式:	Thesis
語言:	英语英语
出版:	2017
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/7313/1/s820996_01.pdf https://etd.uum.edu.my/7313/2/s820996_02.pdf

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