A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia

Faced with a severe competitive business environment and the possibility of reaching maturity stage over the coming years, mobile phone brand owners are concerned about retaining and nurturing their profitable existing customers by strengthening customers’ brand loyalty. Surprisingly, studies relati...

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Bibliographic Details
Main Author:	Linda, Seduram
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7353/1/s95037_01.pdf https://etd.uum.edu.my/7353/2/s95037_02.pdf https://etd.uum.edu.my/7353/
Abstract	Abstract here

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