Factors influencing purchase intention towards smartphone brand among adults in Selangor

The purpose of this study is to investigate the relationship of brand image, product features, price, and peer influence towards purchase intention on smartphone brand among adults in Selangor. A total of 384 questionnaires were distributed using convenience sampling method. However, only 311 set of...

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Détails bibliographiques
Auteur principal:	Rospata, Mohamad
Format:	Thèse
Langue:	anglais anglais
Publié:	2017
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/7356/1/s819237_01.pdf https://etd.uum.edu.my/7356/2/s819237_02.pdf

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