Factors influencing purchase intention towards smartphone brand among adults in Selangor

The purpose of this study is to investigate the relationship of brand image, product features, price, and peer influence towards purchase intention on smartphone brand among adults in Selangor. A total of 384 questionnaires were distributed using convenience sampling method. However, only 311 set of...

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Bibliographic Details
Main Author:	Rospata, Mohamad
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7356/1/s819237_01.pdf https://etd.uum.edu.my/7356/2/s819237_02.pdf

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