The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone

It has been stated that the technology of smartphone greatly affects the behavior of people and their attitude toward the purchase. However, there are lack of studies on the purchase intention of customer regarding smartphone usage among young adults has been reported by several researchers at pa...

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Bibliographic Details
Main Author:	Al-Koliby, Ibraheem Saleh
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7371/1/s818050_01.pdf https://etd.uum.edu.my/7371/2/s818050_02.pdf https://etd.uum.edu.my/7371/
Abstract	Abstract here

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