Intention to use mobile coupon among millennials consumer in UUM

Mobile marketing platform (such as mobile purchase and mobile coupon) relatively new in Malaysia, as compared to other Southeast Asia countries. Hence, little is known on how millennials perceived and behave towards mobile coupon. Guided with UTAUT model, the purpose of this research is to examine t...

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Détails bibliographiques
Auteur principal:	Iskandar, Ab Jaafar
Format:	Dissertation
Langue:	anglais anglais
Publié:	2018
Sujets:	T58.6-58.62 Management information systems
Accès en ligne:	https://etd.uum.edu.my/7406/1/s820895_01.pdf https://etd.uum.edu.my/7406/2/s820895_02.pdf https://etd.uum.edu.my/7406/
Abstract	Abstract here

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