Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)

Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...

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Détails bibliographiques
Auteur principal:	Siti Nadia, Sheikh Abdul Hamid
Format:	Thèse
Langue:	anglais anglais
Publié:	2018
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf

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