Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)

Given the tremendous increase in demand for luxury fashion product among generation Y consumers’, had subsequently increased the concern among manufacturers and companies about the importance of measuring the crucial determinants that affect the purchase intention of luxury product brands within th...

書目詳細資料
主要作者:	Siti Nadia, Sheikh Abdul Hamid
格式:	Thesis
語言:	英语英语
出版:	2018
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/7475/1/s820610_01.pdf https://etd.uum.edu.my/7475/2/s820610_02.pdf

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