The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
Developing and managing brand equity are top priorities for many organizations because brand is one of the most prized assets of organizations. As such, academia continues to exert substantial efforts on understanding the factors that influence the development of Consumer-Based Brand Equity (CBBE) a...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
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2018
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| Accès en ligne: | https://etd.uum.edu.my/7486/1/Depositpermission_s900764.pdf https://etd.uum.edu.my/7486/2/s900764_01.pdf https://etd.uum.edu.my/7486/3/s900764_02.pdf |