Determinants of student's loyalty in the Malaysian private higher education industry

The competitive private higher education industry in Malaysia indicates that the profitability and the viability of private higher education institutions (Private HEIs) are compromised by uncertain levels of students’ loyalty. The objectives of this study were fourfold: (a) to determine the level...

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Bibliographic Details
Main Author:	Lee, Lai Meng
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/7524/1/Depositpermission_s95885.pdf https://etd.uum.edu.my/7524/2/s95885_01.pdf https://etd.uum.edu.my/7524/
Abstract	Abstract here

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