Online purchase intention of beauty products among women in Perlis

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, beauty product variety, pricing, product guarantee and subjective norm towards online purchase intention of beauty products among women in Perlis. 384 sets of questionnaires were distributed...

書誌詳細
第一著者:	Ezaliza, Ibnil Hajar
フォーマット:	学位論文
言語:	英語英語
出版事項:	2018
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/7564/1/s819223_01.pdf https://etd.uum.edu.my/7564/2/s819223_02.pdf

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