The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur

The main purpose of this study was to examine the different on customer perception of service quality, servicescape, perceived value and customer satisfaction among the retail chain stores that pursuing a cost leadership strategy and differentiation strategy. The relationship between service quality...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Loo Jang Yih, Vincent
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2018
الموضوعات:	HF5415.33 Consumer Behavior. HF5549-5549.5 Personnel Management. Employment
الوصول للمادة أونلاين:	https://etd.uum.edu.my/7819/1/s821849_01.pdf https://etd.uum.edu.my/7819/2/s821849_02.pdf https://etd.uum.edu.my/7819/
Abstract	Abstract here

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