Employer branding practices impact on employee brand loyalty in private higher education institutions in Pakistan: the mediating role of employee engagement

Services sector is facing the tremendous challenge in developing a strong employee brand loyalty. Brand loyal employees have intension to stay with organization and committed to deliver high level of services which leads towards consumer satisfaction. Among all the best practices, the most relevant...

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Bibliographic Details
Main Author:	Ilyas, Muhammad Awais
Format:	Thesis
Language:	English English
Published:	2019
Subjects:	HF5549-5549.5 Personnel Management. Employment LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/7889/1/s901523_01.pdf https://etd.uum.edu.my/7889/2/s901523_02.pdf

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