The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
Sustaining brand loyalty is the key success for the survival of any organisation. Maintaining brand loyalty becomes more challenging during a crisis. A slight mistake in responding to the brand crisis will jeopardise the brand image of the organisation. Despite the seriousness of the issue, little i...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2018
|
| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/7922/1/s900480_01.pdf https://etd.uum.edu.my/7922/2/s900480_02.pdf |