Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention

Repurchase intention is vitals in airline industry. A highly intense market demanded airline’s operators to remain competitive by maintaining customer satisfaction. This is because satisfied passengers have a higher propensity to repurchase the same brand. Based on the literature, brand image and in...

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Bibliographic Details
Main Author:	Yen Yen, Yow
Format:	Thesis
Language:	English English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/7947/1/s817572_1.pdf https://etd.uum.edu.my/7947/2/s817572-2.pdf https://etd.uum.edu.my/7947/
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