Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
Repurchase intention is vitals in airline industry. A highly intense market demanded airline’s operators to remain competitive by maintaining customer satisfaction. This is because satisfied passengers have a higher propensity to repurchase the same brand. Based on the literature, brand image and in...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2019
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/7947/1/s817572_1.pdf https://etd.uum.edu.my/7947/2/s817572-2.pdf |