Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence

Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on p...

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Détails bibliographiques
Auteur principal:	Siddiqui, Sulaman Hafeez
Format:	Thèse
Langue:	anglais anglais
Publié:	2018
Sujets:	HF5001-6182 Business
Accès en ligne:	https://etd.uum.edu.my/8025/1/s95043_01.pdf https://etd.uum.edu.my/8025/2/s95043_02.pdf

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