Impact of sustainable supply chain linkages with BOP firms on MNEs' internationalization: mediating role of market knowledge competence

Multinational Enterprises (MNEs) are increasingly interested in engaging with Base of Pyramid (BoP) enterprises in host market as part of their global supply chain networks in pursuit of internationalization strategy. Recently, the literature in international marketing has emerged to shed light on p...

书目详细资料
主要作者:	Siddiqui, Sulaman Hafeez
格式:	Thesis
语言:	英语英语
出版:	2018
主题:	HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/8025/1/s95043_01.pdf https://etd.uum.edu.my/8025/2/s95043_02.pdf

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