Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh

Understanding and strengthening consumer brand relationship has become vital for brand managers and practitioners since it makes consumers loyal, enhance consumers tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity...

書目詳細資料
主要作者:	Tuhin, Md. Kashedul Wahab
格式:	Thesis
語言:	英语英语
出版:	2018
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/8029/1/s901056_01.pdf https://etd.uum.edu.my/8029/2/s901056_02.pdf

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