Customer citizenship behaviour (CCB) among automobile online brand communities in Malaysia

Customer citizenship behaviour is important to companies because it helps to improve products and services indirectly. Hence, this study aims to examine the influence of brand identification, brand experience, brand trust, brand love, and brand community commitment on customer citizenship behaviour...

書誌詳細
第一著者:	Siti Noor Aishah, Mohd Sidik
フォーマット:	学位論文
言語:	英語英語
出版事項:	2019
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/8064/1/s900514.01.pdf https://etd.uum.edu.my/8064/2/s900514.02.pdf

類似資料

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
著者:: Reetha, Subramaniam
出版事項: (2022)

The internal branding practice and brand citizenship behavior: the mediating effects of employee brand fit
著者:: Adamu, Lawi
出版事項: (2018)

Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty
著者:: Khadijah, Kamisan
出版事項: (2010)

How loyal are you? Factors influencing consumer brand loyalty
著者:: Siti Noor Aishah, Mohd Sidik
出版事項: (2014)

The influence of customer satisfaction, brand trust and brand image towards customer loyalty
著者:: Nurul Sakinah, Azizan
出版事項: (2019)

Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption
著者:: Hassan, Shahzad
出版事項: (2024)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
著者:: Rusli, Hasnan
出版事項: (2020)

Customers' attitude toward online shopping
著者:: Chong, Wen Jun
出版事項: (2016)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
著者:: Nur Shazzana, Ahmad Shaker
出版事項: (2015)

The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
著者:: Roslizawati, Ahmad
出版事項: (2018)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
著者:: Noor Hasaniyati, Mohd Rejab
出版事項: (2018)

An Initial Study on the Effectiveness of TM Online Customer Care Service
著者:: Sukhdev Singh, Karnail Singh
出版事項: (2008)

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
著者:: Fadli, Othman
出版事項: (2017)

Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
著者:: Al-Ekam, Jamal Mohammed Esmail
出版事項: (2013)

Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
著者:: Afisha Syazrin, Ahmad Sunazneen
出版事項: (2022)

Customer satisfaction of online shopping among employees of CMA CGM group Malaysia
著者:: Lee, Gin Gank
出版事項: (2018)

The study of encounter service quality among Malaysian' online retailers towards customer loyalty
著者:: Fatin Firzana, Muhammad Khairi
出版事項: (2021)

The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
著者:: Nordin, Abdul Jamil
出版事項: (2012)

Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
著者:: Saeid, Geit H.A
出版事項: (2010)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
著者:: Al-Koliby, Ibraheem Saleh
出版事項: (2017)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
著者:: Nurul Nadia Ashikin, Japeri
出版事項: (2015)

Understanding student's online shopping behaviour: A study among undergraduate students in UUM
著者:: Fatin Alia, Shahar
出版事項: (2016)

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
著者:: Nurul Aimi, Ramli
出版事項: (2019)

Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
著者:: Rushaniza Idawaty, Ruslan
出版事項: (2022)

After sales service : Factors influencing customers' satisfaction
著者:: Nur Aishah, Abdul Aziz
出版事項: (2014)

The contributing factors to brand attitude among consumers
著者:: Ahmad Faizal, Iberahim
出版事項: (2015)

The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
著者:: Adetunji, Raji Ridwan
出版事項: (2018)

A study of brand loyalty in Malaysia's automotive industry
著者:: Ho, Tuck Sum
出版事項: (2015)

The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia
著者:: Chung, Muh Sha
出版事項: (2019)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
著者:: Tan, Chiew Kie
出版事項: (2010)

Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
著者:: Raza, Mohsin
出版事項: (2020)

Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
著者:: Sharifah Roziah, Syed Mahzan
出版事項: (2022)

The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
著者:: Al-Azzam, Abdel-Fattah Mahmoud Iswed
出版事項: (2012)

Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
著者:: Tuhin, Md. Kashedul Wahab
出版事項: (2018)

A study on the determinants of brand loyalty in sport shoes among students
著者:: Nor Azah, Abdul Aziz
出版事項: (2019)

Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry
著者:: Gawuna, Muhammad Sani
出版事項: (2019)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
著者:: Rospata, Mohamad
出版事項: (2017)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
著者:: Aminu, Suleiman Garba
出版事項: (2016)

Consumers Attitude and Intention Towards Online Purchasing
著者:: Siti Salwani, Meor Ahmad
出版事項: (2004)

Relationship between customer's needs of justice, security, self-esteem, and customer delight: mediating effect of customer experience, conceptualization of customer experience in Telekom Malaysia
著者:: Syed Abdul Kadir, Syed Mohd
出版事項: (2021)