Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry

The dynamism of the hospitality industry has called for the need to have satisfied and loyal customers in order to achieve competitiveness. Therefore, this study aims to propose and validate a customer loyalty model in the hotel sector. Drawing from social exchange theory and confirmation-disconfirm...

書誌詳細
第一著者:	Gawuna, Muhammad Sani
フォーマット:	学位論文
言語:	英語英語
出版事項:	2019
主題:	HF5415.33 Consumer Behavior.
オンライン･アクセス:	https://etd.uum.edu.my/8101/1/s901645_01.pdf https://etd.uum.edu.my/8101/2/s901645_02.pdf https://etd.uum.edu.my/8101/
Abstract	Abstract here

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