The structural relationships between customer based corporate reputation, organisation public relationships, corporate social responsibility, perceived organisational culture and transparent communication

Customer-based corporate reputation (CBCR) has been identified as an emerging area of study in the field of corporate reputation. Yet, limited research has been conducted in this area. Thus, this study aims to investigate the antecedents and a mediator of CBCR in the context of the Nigerian insuranc...

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Bibliographic Details
Main Author:	Yusuf, Nafisa Aminu
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	HD58.7 Organizational Behavior. HF5549-5549.5 Personnel Management. Employment
Online Access:	https://etd.uum.edu.my/8124/1/s900308_01.pdf https://etd.uum.edu.my/8124/2/s900308_02.pdf https://etd.uum.edu.my/8124/
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