Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka

Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology...

書目詳細資料
主要作者:	Wan Abirah, Ismail
格式:	Thesis
語言:	英语英语
出版:	2018
主題:	QA75 Electronic computers. Computer science
在線閱讀:	https://etd.uum.edu.my/8140/1/818760_1.pdf https://etd.uum.edu.my/8140/2/818760-2.pdf

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