Factors influencing online purchase intention amongst Malay females of gen Z in Central Melaka

Online shopping is growing rapidly around the world and started to replace traditional way of shopping through brick and mortar. The purpose of this study was to provide better picture of factors influencing online purchase intention among st Malay Females of Gen Z in Central Melaka. The Technology...

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Bibliographic Details
Main Author:	Wan Abirah, Ismail
Format:	Dissertation
Language:	English English
Published:	2018
Subjects:	QA75 Electronic computers. Computer science
Online Access:	https://etd.uum.edu.my/8140/1/818760_1.pdf https://etd.uum.edu.my/8140/2/818760-2.pdf https://etd.uum.edu.my/8140/
Abstract	Abstract here

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