Conceptual model of persuasive multimedia content (PMC) for social media advertising of island homestays

This study encompasses the development and application of a conceptual model for social media advertising of island homestays. Findings through observation and two preliminary studies found that the use of advertising without suitable models, approaches, or strategies could lead the homestay industr...

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Bibliographic Details
Main Author:	Muhammad Abdul Malik, Saedon
Format:	Thesis
Language:	English English
Published:	2019
Subjects:	T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/8155/1/s94045_01.pdf https://etd.uum.edu.my/8155/2/s94045_02.pdf https://etd.uum.edu.my/8155/
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