Conceptual model of persuasive multimedia content (PMC) for social media advertising of island homestays

This study encompasses the development and application of a conceptual model for social media advertising of island homestays. Findings through observation and two preliminary studies found that the use of advertising without suitable models, approaches, or strategies could lead the homestay industr...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Muhammad Abdul Malik, Saedon
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2019
الموضوعات:	T58.5-58.64 Information technology
الوصول للمادة أونلاين:	https://etd.uum.edu.my/8155/1/s94045_01.pdf https://etd.uum.edu.my/8155/2/s94045_02.pdf https://etd.uum.edu.my/8155/
Abstract	Abstract here

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