The influence of customer satisfaction, brand trust and brand image towards customer loyalty

Customer loyalty always become the important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfactions, brand trust and brand image towards customer loyalty. This study focused on branded computer product industry. The main problem in...

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Bibliographic Details
Main Author:	Nurul Sakinah, Azizan
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8246/1/s823145_01.pdf https://etd.uum.edu.my/8246/2/s823145_02.pdf https://etd.uum.edu.my/8246/3/s823145_references.docx https://etd.uum.edu.my/8246/
Abstract	Abstract here

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