The influence of personal and role factors in the formation of customer orientation behaviour towards the performance of financial planners in Malaysia

Customer orientation behaviour which refers to the marketing concept demonstrated by salespersons to assist customers in making purchasing decisions has been the subject of sustained interest for the past decades. Despite numerous studies undertaken on salesperson customer orientation behaviour, a...

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Bibliographic Details
Main Author:	Chung, Muh Sha
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8374/1/Deposit%20Permission_s93902.pdf https://etd.uum.edu.my/8374/2/s93902_01.pdf https://etd.uum.edu.my/8374/3/s93902%20references.docx https://etd.uum.edu.my/8374/
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