Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan

There is a rising interest in aviation sector branding strategies to gain customers’ supportive behaviour and loyalty towards a brand. It is important to know how branding strategies influence customers’ loyalty, and how to appeal to them to adopt citizenship behaviour. Therefore, the aim of the st...

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Bibliographic Details
Main Author:	Raza, Mohsin
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8389/1/s902113_01.pdf https://etd.uum.edu.my/8389/2/s902113_02.pdf https://etd.uum.edu.my/8389/3/s902113%20references.docx https://etd.uum.edu.my/8389/
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