Determinants of attitude towards celebrity brand and purchase intention

Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...

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Bibliographic Details
Main Author:	Atiqah, Shuib
Format:	Dissertation
Language:	English English
Published:	2021
Subjects:	HF5549-5549.5 Personnel Management. Employment
Online Access:	https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx https://etd.uum.edu.my/8466/
Abstract	Abstract here

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