Determinants of attitude towards celebrity brand and purchase intention

Recently, celebrities have begun to venture into business. It has become a trend among celebrities to have their businesses, namely celebrity entrepreneur endorsement. However, studies in the context of celebrity entrepreneur are still limited. Hence, this study was conducted to develop the concept...

書誌詳細
第一著者:	Atiqah, Shuib
フォーマット:	学位論文
言語:	英語英語
出版事項:	2021
主題:	HF5549-5549.5 Personnel Management. Employment
オンライン･アクセス:	https://etd.uum.edu.my/8466/1/s820384_01.pdf https://etd.uum.edu.my/8466/3/s820384%20references.docx

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