A study on the determinants of brand loyalty in sport shoes among students

The purpose of the study is to explore the influence of brand satisfaction, brand trust, brand community, word of mouth and brand identification on brand loyalty in sports shoes among university students. A conceptual model was established based on existing literature to test the relationship betwee...

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Bibliographic Details
Main Author:	Nor Azah, Abdul Aziz
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8542/1/S823603_01.pdf https://etd.uum.edu.my/8542/2/S823603_02.pdf https://etd.uum.edu.my/8542/3/S823603_references.docx https://etd.uum.edu.my/8542/
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