The effect of ethnocentrism, advertising appeal, perceived quality and price perception on actual purchase of proton cars

The automotive sector in Malaysia has grown well over the last few decades due to the success of the national automotive policy (NAP) and the rapid development of the country's economy. Proton is a proud Malaysian car brand that is directly involved in the automotive industry and has become a...

書目詳細資料
主要作者:	Al Husain, Amin
格式:	Thesis
語言:	英语英语英语
出版:	2020
主題:	HC Economic History and Conditions HD56-57.5 Industrial Productivity
在線閱讀:	https://etd.uum.edu.my/8601/1/depositpermission_s95000.pdf https://etd.uum.edu.my/8601/2/s95000_01.pdf https://etd.uum.edu.my/8601/3/s95000_references.docx

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