The effect of ethnocentrism, advertising appeal, perceived quality and price perception on actual purchase of proton cars

The automotive sector in Malaysia has grown well over the last few decades due to the success of the national automotive policy (NAP) and the rapid development of the country's economy. Proton is a proud Malaysian car brand that is directly involved in the automotive industry and has become a...

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Bibliographic Details
Main Author:	Al Husain, Amin
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HC Economic History and Conditions HD56-57.5 Industrial Productivity
Online Access:	https://etd.uum.edu.my/8601/1/depositpermission_s95000.pdf https://etd.uum.edu.my/8601/2/s95000_01.pdf https://etd.uum.edu.my/8601/3/s95000_references.docx https://etd.uum.edu.my/8601/
Abstract	Abstract here

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