The effect of ethnocentrism, advertising appeal, perceived quality and price perception on actual purchase of proton cars

The automotive sector in Malaysia has grown well over the last few decades due to the success of the national automotive policy (NAP) and the rapid development of the country's economy. Proton is a proud Malaysian car brand that is directly involved in the automotive industry and has become a...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Al Husain, Amin
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2020
الموضوعات:	HC Economic History and Conditions HD56-57.5 Industrial Productivity
الوصول للمادة أونلاين:	https://etd.uum.edu.my/8601/1/depositpermission_s95000.pdf https://etd.uum.edu.my/8601/2/s95000_01.pdf https://etd.uum.edu.my/8601/3/s95000_references.docx

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