The effect of ethnocentrism, advertising appeal, perceived quality and price perception on actual purchase of proton cars

The automotive sector in Malaysia has grown well over the last few decades due to the success of the national automotive policy (NAP) and the rapid development of the country's economy. Proton is a proud Malaysian car brand that is directly involved in the automotive industry and has become a...

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Détails bibliographiques
Auteur principal:	Al Husain, Amin
Format:	Thèse
Langue:	anglais anglais anglais
Publié:	2020
Sujets:	HC Economic History and Conditions HD56-57.5 Industrial Productivity
Accès en ligne:	https://etd.uum.edu.my/8601/1/depositpermission_s95000.pdf https://etd.uum.edu.my/8601/2/s95000_01.pdf https://etd.uum.edu.my/8601/3/s95000_references.docx

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