The effect of ethnocentrism, advertising appeal, perceived quality and price perception on actual purchase of proton cars
The automotive sector in Malaysia has grown well over the last few decades due to the success of the national automotive policy (NAP) and the rapid development of the country's economy. Proton is a proud Malaysian car brand that is directly involved in the automotive industry and has become a...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
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2020
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| Accès en ligne: | https://etd.uum.edu.my/8601/1/depositpermission_s95000.pdf https://etd.uum.edu.my/8601/2/s95000_01.pdf https://etd.uum.edu.my/8601/3/s95000_references.docx |