Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah

Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of reside...

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Bibliographic Details
Main Author:	Nor Hidayah, Kamarudin
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5549-5549.5 Personnel Management. Employment
Online Access:	https://etd.uum.edu.my/8630/1/s819253_01.pdf https://etd.uum.edu.my/8630/2/s819253_02.pdf https://etd.uum.edu.my/8630/3/s819253_references.docx https://etd.uum.edu.my/8630/
Abstract	Abstract here

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