Social media influence for repetitive behavior among Malaysian millennial blood donors

This basic research aims to discover how persuasive advertisements via social media are perceived in maintaining blood donation behaviour among Malaysian Millennials. Inspiration for this study stems from inadequate discussion built in the Elaboration Likelihood Model corpus knowledge. Inconsistent...

書誌詳細
第一著者:	Azanin, Ahmad
フォーマット:	学位論文
言語:	英語英語英語
出版事項:	2020
主題:	HF5801-6182 Advertising
オンライン･アクセス:	https://etd.uum.edu.my/8633/1/s903323_01.pdf https://etd.uum.edu.my/8633/2/s903323_02.pdf https://etd.uum.edu.my/8633/3/s903323_references.docx https://etd.uum.edu.my/8633/
Abstract	Abstract here

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