Social media influence for repetitive behavior among Malaysian millennial blood donors

This basic research aims to discover how persuasive advertisements via social media are perceived in maintaining blood donation behaviour among Malaysian Millennials. Inspiration for this study stems from inadequate discussion built in the Elaboration Likelihood Model corpus knowledge. Inconsistent...

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Bibliographic Details
Main Author:	Azanin, Ahmad
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/8633/1/s903323_01.pdf https://etd.uum.edu.my/8633/2/s903323_02.pdf https://etd.uum.edu.my/8633/3/s903323_references.docx https://etd.uum.edu.my/8633/
Abstract	Abstract here

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