The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan

This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perc...

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Détails bibliographiques
Auteur principal: Bhatti, Anam
Format: Thèse
Langue:anglais
anglais
anglais
Publié: 2021
Sujets:
Accès en ligne:https://etd.uum.edu.my/8634/1/s902979_01.pdf
https://etd.uum.edu.my/8634/2/s902979_02.pdf
https://etd.uum.edu.my/8634/3/s902979_references.docx
https://etd.uum.edu.my/8634/
Abstract Abstract here

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