The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan

This study examines the influence of financial risk, privacy risk, product risk, and convenience risk on online shopping behavior with the moderating role of subjective norms and trust in Pakistan. The major motivation of this study is that in Pakistan online shopping faces challenges regarding perc...

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Bibliographic Details
Main Author:	Bhatti, Anam
Format:	Thesis
Language:	English English English
Published:	2021
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8634/1/s902979_01.pdf https://etd.uum.edu.my/8634/2/s902979_02.pdf https://etd.uum.edu.my/8634/3/s902979_references.docx https://etd.uum.edu.my/8634/
Abstract	Abstract here

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