The influence of green product and process innovation on new product success: the mediating role of green product competitive advantage

Many firms including the small and medium enterprises (SMEs) in the plastic industry adopt innovative strategies to meet the green requirement. These firms not only generate better sales revenue and market share but also ensure success in their new green products. Developing green innovation not on...

書誌詳細
第一著者:	Cheong, Kit Mun
フォーマット:	学位論文
言語:	英語英語英語英語
出版事項:	2017
主題:	HD60 Small Business.
オンライン･アクセス:	https://etd.uum.edu.my/8635/1/Depositpermission_not%20allow_s91997.pdf https://etd.uum.edu.my/8635/2/s91997_01.pdf https://etd.uum.edu.my/8635/3/s91997_02.pdf https://etd.uum.edu.my/8635/4/s91997_references.docx https://etd.uum.edu.my/8635/
Abstract	Abstract here

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