The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles

The researcher of the present study formulated a model with intrinsic and extrinsic cues along with service cues to examine the purchase intention of Malaysian consumers of Chinese automobiles. For the selection of automobiles, consumers make decisions on the bases of their preferences and personal...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Rusli, Hasnan
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2020
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/8683/1/Deposit%20Permission_s93504.pdf https://etd.uum.edu.my/8683/2/s93504_01.pdf https://etd.uum.edu.my/8683/3/s93504_references.docx https://etd.uum.edu.my/8683/
Abstract	Abstract here

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