Factors that affect the purchase decision of proton car in Pulau Pinang

The objective of this research is to examine the factors that affect the purchase decision of PROTON car in Pulau Pinang. This research uses mall intercept method to collected data from respondents. The population of respondents in Pulau Pinang is around 1.767 million. Thus, the sample size in this...

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Bibliographic Details
Main Author:	Tang, Wei Chau
Format:	Thesis
Language:	English English English
Published:	2018
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8693/1/s821875_01.pdf https://etd.uum.edu.my/8693/2/s821875_02.pdf https://etd.uum.edu.my/8693/3/s821875_references.docx https://etd.uum.edu.my/8693/
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