Mobile Augmented Reality Advertising (MARA) for Printed Media Microenterprise

This study focuses on the design and development of the Mobile Augmented Reality Advertising (MARA) application for the printed media microenterprises. Most of the printed media microenterprises in Malaysia use typical advertising tools such as banners and streamers to disseminate information about...

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Bibliographic Details
Main Author:	Harwati, Idris
Format:	Dissertation
Language:	English English English
Published:	2020
Subjects:	HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/8697/1/S817092_01.pdf https://etd.uum.edu.my/8697/2/depositpermission_s817092.pdf https://etd.uum.edu.my/8697/3/817092%20REFERENCES.docx https://etd.uum.edu.my/8697/
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