Technological capability perception for sustaining competitive advantage: a case study in DRB-HICOM University of Automotive Malaysia

• Main Author: Suhaidah, Hussain
• Format: Thesis
• Language: English; English; English
• Published: 2017
• Subjects: T Technology (General)
• Online Access: https://etd.uum.edu.my/8765/1/depositpermission_Allow-Not%20Allow_s94699.pdf; https://etd.uum.edu.my/8765/2/s94699_01.pdf; https://etd.uum.edu.my/8765/4/s94699_references.docx; https://etd.uum.edu.my/8765/

DRB-HICOM University, formerly known as International College of Automotive, offers programmes that focus more on automotive technology. The recent transition from a College to a University requires the staff to experience change management in the organization. The purpose of this study was to examine the attitude of students and staff, subjective norms and perceived behavioural control effect of technological capability perception towards sustaining competitive advantage and change management in DRB-HICOM University. The Theory of Planned Behaviour (TPB) was adopted with the introduction of technological capability perception as the moderator in this study. The mixed data collection (quantitative and qualitative) method was used to collect data from the students and the staff. A total of 287 questionnaire were distributed to the students in semester three and above, and 273 responses were deemed usable. The data were analysed using SPSS and SmartPLS. A focus group interview was conducted among the staff, for qualitative data, and ATLAS.ti was used to analyse the data. The quantitative data showed that students’ attitude and subjective norms have a positive relationship. Meanwhile, perceived behavioural control has a negative relationship with intention of DRB-HICOM University to sustain competitive advantage. The qualitative data collected also found that attitude and perceived behavioural control have a positive relationship and subjective norms have a negative relationship with intention of DRB-HICOM University to sustain competitive advantage. Besides, technological capability perception positively moderates the relationship between attitude, subjective norms and perceived behavioural control, and intention of DRB-HICOM University to sustain its competitive advantage. Furthermore, the students’ perception of intention towards sustaining competitive advantage mediates the attitude and subjective norms in the actual behaviour. The limitations of the study and recommendations for future research are also discussed in this study.