Music in video advertising towards young consumers' decision making : a qualitative approach

Music plays an important role in influencing young consumers’ decision making to buy advertised product or service. However, previous researches have not focused on the power of music in real life without audience conscious. Also, considering about music as a tool to influence young consumer decisio...

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Bibliographic Details
Main Author:	Syazwani, Mahsal Khan
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF5415.33 Consumer Behavior. M Music
Online Access:	https://etd.uum.edu.my/8899/1/depositpermission_s96175.pdf https://etd.uum.edu.my/8899/2/s96175_01.pdf https://etd.uum.edu.my/8899/3/s96175_references.docx https://etd.uum.edu.my/8899/
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