Bank Selection Decision : Factors Influencing the Selection of Banks and Banking Services
Two hundred fifty questionnaires were distributed to customers of several banks in three major towns in Kedah: Jitra, Alor Setar and Sungai Petani. Maybank, Bank Bumiputra (M) Bhd, Sime Bank, Public Bank, Ban Hin Lee Bank, DCB Bank and EON Bank were selected. Questionnaires were developed to exami...
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
1997
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/898/1/Md.Saad_Awang.pdf https://etd.uum.edu.my/898/2/1.Md.Saad_Awang.pdf |