Online purchase intention of hotel room reservations via online travel agents

In Malaysia although most domestic consumers book their hotel room via hotel websites, the trend is towards online travel agents booking. Only 34 percent of domestic consumers book their hotel room via online travel agents. Hence, the main aim of this research is to empirically verify the determinan...

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Bibliographic Details
Main Author:	Kok, Li-Ming Adeline
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9055/1/Deposit%20Permission_s93511.pdf https://etd.uum.edu.my/9055/2/s93511_01.pdf https://etd.uum.edu.my/9055/3/s93511_references.docx

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