New product development success for vendors of automotive industry in Malaysia

New Product Development (NPD) success can be defined as achieving a positive return on investment, the speedy introduction of products to market, improved product profit and quality, reduced cost of development, and improved in-house source ability and capability. The influence of production enhance...

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Bibliographic Details
Main Author:	Mohamed Suhaimi, Yusof
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9113/1/borang%20deposit%20permission%20s901303.pdf https://etd.uum.edu.my/9113/2/s901303_01.pdf https://etd.uum.edu.my/9113/
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