Raza, S. H. (2018). Relationship between advertising appeal and behavioral intention: The mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations.
Chicago Style (17th ed.) CitationRaza, Syed Hassan. Relationship Between Advertising Appeal and Behavioral Intention: The Mediating Effect of Attitude and Moderating Effect of Cultural Norms in Two Distinct Muslim Nations. 2018.
MLA (9th ed.) CitationRaza, Syed Hassan. Relationship Between Advertising Appeal and Behavioral Intention: The Mediating Effect of Attitude and Moderating Effect of Cultural Norms in Two Distinct Muslim Nations. 2018.
Warning: These citations may not always be 100% accurate.